LinkedIn Series — 4 Parts
Executable
Brand Identity
Why brand guidelines are fiction, how to make identity machine-readable, and what happens when AI tools can actually read your brand. By Jason Lankow, Cofounder at Column Five.
Your Brand Guidelines Are Already Fiction
Every brand has a document that claims to define it. It was accurate the day it was published. Then reality happened.
Read article →
The Two Halves of Brand Identity That Never Talk to Each Other
Visual identity has version control and token propagation. Verbal identity has a shared drive and good intentions.
Read article →
What Happens When AI Tools Can Actually Read Your Brand
The gap between “technically competent” and “recognizably ours” is the governance problem, and it scales.
Read article →
How to Make Your Brand Identity Machine-Readable
Everything we’ve built runs on three tools our team already used: Notion, Figma, and Claude. No new procurement.
Read article →