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Brand-as-Code
The Brand Guideline
PDF
Color Usage
Use Brand Orange sparingly as an accent color. Do not use as a background fill.
Avoid using alongside secondary accents. See page 14 for examples.
Maintain sufficient contrast when placing text over colored backgrounds.
The primary brand color should appear no more than "sparingly" across any given layout.
The Executable Token
{
"action.primary": {
"$value": "{color.primitive.orange}",
"type": "color",
"use":"CTAs, interactive elements,
linked text, one highlighted
phrase per section.",
"never":"Background fill. Error states.
More than one dominant instance
per section.",
"text-use": "Single highlighted phrases
only — never full paragraphs."
}
}
Jason Lankow / Column Five