The two halves of brand identity
that
never talk
to each other.
Executable Brand Identity — Part 2 of 4
Visual Identity — Machine-Readable
Design Tokens (DTCG format)
Typography Scale + Weights
15 Compliance Checks
Figma Variables Mapped
Encoded ✓
Verbal Identity — Still in PDFs
Brand Perspective
Narrative Architecture
Claims + Proof Points
Application Rules
Not Encoded ✗
Executable Brand Identity Series
